GROW STEM
Insight: Gen Z does something creative at least once a day.
Knowing that Gen Z does something creative everyday, we wanted to create an experience that would bring awareness to a cause that is very important to Intel. The gender gap in STEM.
Despite progress in gender equity and growing interest over the last decade in computer science, engineering, math, and statistics among both men and women, the underrepresentation of women in the Science, Technology, Engineering, and Mathematics (STEM) fields continues to persist. In 2023, the gender gap in STEM remains significant, with women making up only 28% of the STEM workforce.
In a partnership with Threadless, we created a design competition called Grow STEM. Our agenda was simple. We wanted all designs to celebrate the power and impact of women in science and technology, past, present and future.
Every design has it’s own commerce page where anyone can view and/or purchase a variety of items. The proceeds of the sales go to the artist and a non-profit organization that is already working towards closing the gender gap.
All of the designs are still available on the Threadless website:
https://www.threadless.com/search?challenge=intel-grow-stem
374 design entries
12,748 contest votes
1M+ ratings and counting
3.8M+ impressions and counting
$20k+ in prizes awarded
A portion of the proceeds from the sale of the designs were donated to Girls Who Code, a non-profit organization that aims to close the gender gap in technology and build the world’s largest pipeline of future female programmers.
50% of the the artist’s proceeds donated, plus an additional donation from Intel & Threadless.
WONDERFUL ADVENTURES CONTEST
Insight: Gen Z believes that travel and experiences are core to their identity.
Travel powers self-discovery and August is American Adventures Month so we partnered with painter and influencer @whateverjess (<-check out her work) to spark creativity and give Gen Z a chance to win some new Intel gear. Jess is known for her raw art style, celebrating body positivity and self-love. Through a series of videos, Jess would share the details of the contest, as well as telling the audience about her own exploration to become more in tune with herself.
To enter the contest, fans were asked to submit original artwork inspired by what they learned about themselves during summer adventures.
The grand prize? A brand new, fully decked out Samsung Galaxy Book 2 Pro 360 which is a laptop and tablet all in one. A perfect device to express yourself. To the winner’s surprise, we took their original artwork and did a custom wrap on their new Galaxy Book.
Custom Samsung Galaxy Book 2 Pro 360 wrapper outputs
