Lay's // Do Us a Flavor
Lay’s wanted to renew enthusiasm for their legendary chips to one demographic not paying too much attention to them… millennials.
In year three of the Do Us A Flavor campaign, we focused on flavors that reminded you of home. As an activation for the campaign, we visited a town known for its flavor, Sandwich, MA. To see if Sandwich, MA lived up to its name, we asked people to tell us about their town’s signature dish: The Lobster Roll.
